Posted by 跨際數位行銷有限公司知道大家想要透過SEO來獲得更好的網頁排名。進而吸引更多的客戶前來瀏覽，為網站帶來更多的自然流量。不過很多人似乎正在為SEO感到苦惱，因為沒有看到預期的結果。讓我們來一探究竟，到底怎樣才可以有效地增進SEO，並且提升到更高的網頁排名！
跨際數位行銷有限公司告訴你增進SEO的方法
方法一：創造多元的內容行銷
Google的演算法一直在改變，所以並沒有一個特定的因素可以讓你的排名永遠保持第一。所以你需要創造跟讀者有關的原生內容。而這些內容可以是部落格文章、社群媒體的發文，或是影片。依照不同的平台或客群來創造多元的內容行銷，可以有助於增進SEO。
方法二：持續地發文
持續地在部落格上發表高品質的文章是個可以增進SEO的方法。因為有內容的文章可以吸引更多觀看者。因此會替網頁帶來更多的自然流量。而持續地發布有內容且高品質的文章，可以引起消費者對網站的注意，也可以透過文章向消費者傳達更多的資訊。
方法三：觀察你的競爭對手
當消費者輸入一串關鍵字，在自然搜尋結果顯示的公司，都可能是你的競爭對手。你必須去觀察競爭對手是如何執行SEO，並且想出可以超越他們的方法。或是從各大社群媒體以及論壇來查看競爭對手的動作。想要提升搜尋引擎的排名，不只要做好網站內部SEO，還得做到網站外部的SEO。所以先觀察競爭對手，再將自己的網站優化做好，想增進SEO絕對不是問題。
方法四：創造反向連結
透過不同的網站來增加自身網站的反向連結也是一個好方法。為了增加網站的權重，你可以在和公司/產品內容有相關聯性的網站留下自己的網址。這樣一來你的網站曝光率就會更高，點擊率也會之上升。
方法五：長尾關鍵字
使用長尾關鍵字可以讓Google知道你的網站內容和關鍵字更有關聯性。而且也會讓更多的潛在客戶搜尋到你的網站。
方法六：完整的標題和敘述標籤
完整的文章標題和敘述標籤可以幫助消費者在進入網站之前了解網站大概的內容。如果你的標題夠吸引人，消費者就會願意點進去瀏覽。如果你的敘述標籤介紹地夠完整，會比較容易激起消費者繼續點進網頁觀看的意願。只要適當地搭配這兩種元素，就會更容易提升你的搜尋引擎排名。
方法七：注重使用者體驗
上述提及的各種元素都是影響SEO很重要的關鍵。但是Google最重視的還是使用者的體驗。想要提供好的使用者體驗，你得改善網頁載入速度、吸引人的網頁設計、直觀的目錄以及行動裝置友善等等……。這些因素的改變都會連帶影響到使用者體驗。所以做好網頁內部的優化也是相當重要的，因為好的網頁會讓消費者更願意觀看，也就可以增進SEO以及提升網頁排名。
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