跨際數位行銷有限公司SEO年中回顧

年中回顧:2018年目前SEO的5大趨勢

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跨際數位行銷有限公司要來幫大家整理一下2018年截至目前為止的SEO趨勢。隨著科技的進步,網路上的資訊也天天在更改。SEO的趨勢當然也不會就此定型。只要有新的事物出現,就有可能對整體造成影響。所以現在要來幫大家做一個年中回顧,來看一下目前SEO的5大趨勢。

跨際數位行銷有限公司告訴你SEO目前的趨勢

趨勢一:基於你的行動網頁決定網頁排名

你可能有一個令人驚豔的網頁,是可以從電腦上進行瀏覽。但是,如果你的網站不能在行動裝置上被瀏覽,那你今年可能沒辦法達到好的SEO。Google的演算法今年有很大的一個改變,就是以行動裝置為主的考量。所以如果你的網頁可以被行動裝置瀏覽,你會有更好的SEO。

趨勢二:優化語音搜尋的SEO策略

跨際數位行銷有限公司語音搜尋影響消費者使用關鍵字搜尋的習慣

科技的進步讓越來越多電子產品有語音搜尋這項功能的應用。例如:Siri或是Alexa。所以有越來越多人都在使用這項功能。也替SEO的趨勢帶來了一些影響。當客戶在搜尋關鍵字的時候,可能會打”行銷服務+地名”。但是當客戶開始依賴語音搜尋時,他們可能會用更口語化的方式表達。例如:最近的行銷服務在哪裡?由此可知,你的關鍵字可能要隨著科技的出現而改變。

趨勢三:在精選的內容裡提供即時的答案

在2018年以前,網頁內容的描述可能是大家在搜尋資訊時會先看到的敘述。但是隨著語音搜尋的出現,這個功能提供的是及時的答案。Siri和Alexa並不會瀏覽過上千個網頁、段落,或是字元。他們只會找出最適合且最容易找到的答案給搜尋者。

所以在2018年的SEO,你必須要多提供Q&A的部分。並且讓Google可以找到你的答案,進而提供給使用語音搜尋的客戶。

趨勢四:意圖的優化

在2018年的下半年度,Google的演算法可能會著重在關鍵字的意圖。也就是說,如果關鍵字的搜尋非常明確,例如:便宜的手機殼。那麼Google顯示出來的搜尋結果,可能會把電子廣告放置在其他網站前面。這是為了避免客戶在搜尋時,找到手機殼的故事,或是其他不相關的資訊。所以有一個意圖明顯的關鍵字會有助於搜尋引擎排名的提升。

趨勢五:用戶體驗仍是主軸

跨際數位行銷有限公司用戶體驗依然扮演著相當重要的角色

雖然這不是SEO新的趨勢,但他仍然是最重要的因素 – 用戶體驗。你網頁的載入速度、內容、文章質量,以及相關性,都和用戶的習慣與體驗息息相關。假如說你的網頁讓用戶看了30秒就跳離,那必然不會有好的SEO。所以你一切的網路行銷手法都要切記,用戶體驗是最重要的。千萬不能忽略了!

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