Posted by 跨際數位行銷有限公司要來幫大家整理一下2018年截至目前為止的SEO趨勢。隨著科技的進步，網路上的資訊也天天在更改。SEO的趨勢當然也不會就此定型。只要有新的事物出現，就有可能對整體造成影響。所以現在要來幫大家做一個年中回顧，來看一下目前SEO的5大趨勢。
跨際數位行銷有限公司告訴你SEO目前的趨勢
趨勢一：基於你的行動網頁決定網頁排名
你可能有一個令人驚豔的網頁，是可以從電腦上進行瀏覽。但是，如果你的網站不能在行動裝置上被瀏覽，那你今年可能沒辦法達到好的SEO。Google的演算法今年有很大的一個改變，就是以行動裝置為主的考量。所以如果你的網頁可以被行動裝置瀏覽，你會有更好的SEO。
趨勢二：優化語音搜尋的SEO策略
科技的進步讓越來越多電子產品有語音搜尋這項功能的應用。例如：Siri或是Alexa。所以有越來越多人都在使用這項功能。也替SEO的趨勢帶來了一些影響。當客戶在搜尋關鍵字的時候，可能會打”行銷服務+地名”。但是當客戶開始依賴語音搜尋時，他們可能會用更口語化的方式表達。例如：最近的行銷服務在哪裡？由此可知，你的關鍵字可能要隨著科技的出現而改變。
趨勢三：在精選的內容裡提供即時的答案
在2018年以前，網頁內容的描述可能是大家在搜尋資訊時會先看到的敘述。但是隨著語音搜尋的出現，這個功能提供的是及時的答案。Siri和Alexa並不會瀏覽過上千個網頁、段落，或是字元。他們只會找出最適合且最容易找到的答案給搜尋者。
所以在2018年的SEO，你必須要多提供Q&A的部分。並且讓Google可以找到你的答案，進而提供給使用語音搜尋的客戶。
趨勢四：意圖的優化
在2018年的下半年度，Google的演算法可能會著重在關鍵字的意圖。也就是說，如果關鍵字的搜尋非常明確，例如：便宜的手機殼。那麼Google顯示出來的搜尋結果，可能會把電子廣告放置在其他網站前面。這是為了避免客戶在搜尋時，找到手機殼的故事，或是其他不相關的資訊。所以有一個意圖明顯的關鍵字會有助於搜尋引擎排名的提升。
趨勢五：用戶體驗仍是主軸
雖然這不是SEO新的趨勢，但他仍然是最重要的因素 – 用戶體驗。你網頁的載入速度、內容、文章質量，以及相關性，都和用戶的習慣與體驗息息相關。假如說你的網頁讓用戶看了30秒就跳離，那必然不會有好的SEO。所以你一切的網路行銷手法都要切記，用戶體驗是最重要的。千萬不能忽略了！
現在大部份的網頁都有手機版本的頁面了
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