建立連結該做與不該做的事

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跨際數位行銷有限公司發現連結的建立是有些規則可以遵循的。你有用對方法了嘛?或是你還在使用過時的方法呢?連結的建立是影響網站在Google排名的三大因素之一,而且同時也可以替你的網站帶來些好處。但是哪些事情在建立連結時該做,而又有哪些事情不該做呢?讓我們一起來探討一下。

跨際數位行銷有限公司教你什麼事情該做!

跨際數位行銷有限公司建立連結時該做的事

  1. 確定連結的價值:一個連結除了帶給你提升排名的潛力以外,還能給你的網站帶來什麼價值?是潛在的流量嘛?是相關性嘛?還是權威呢?記得衡量你的選擇並確定它能給你的網站帶來的真正價值。
  2. 地方企業列表:建立連結到地方企業列表,來藉此獲得Google的索引。並同時獲得更多造訪量。
  3. 請別人建立連結:一個最簡單的方法就是,你去找出哪些網站有提及你的品牌,但是卻沒有建立連結的。這時你可以去問該網站的管理員說:「你們要不要加上我們網站的連結,應該會滿有幫助的。」,如果對方願意的話還可以創造一個雙贏的局面呢!
  4. 收回壞掉的連結:這也是一個很好的辦法,而且並不需要花你太多力氣。當你找到這些404(壞掉的連結),你可以將他們改寫成301(重新導向特定網頁)。這樣就不會白白流失流量。
  5. 贊助令人驚豔的事物:不論你贊助的是大廠商或是小企業都有助於幫你建立連結。
  6. 詢問和推廣:雖然向別人推廣你的連結不太容易,回覆率大概只有4%~7%之間。但是如果你比較有技巧的詢問,或是你向已經認識的人推廣連結,你就可以獲得更好的效果。
  7. 創造原生內容:很多人說都說建立連結已經沒什麼用了,創造內容才是有效的。但是不妨嘗試把這兩種方法結合起來,這樣既可以營造好的內容行銷,又可以有效的建立連結,可以說是一舉兩得。

跨際數位行銷有限公司教你什麼事情不該做!

跨際數位行銷有限公司建立連結時不該做的事

  1. 別要求特定的錨文字(anchor text):網站應該要以最自然的方式去建立連結,而不是強行置入你的連結。這樣一來Google才會認為這不是刻意的作為,而不會拉低你的排名。
  2. 不要買賣連結。
  3. 隱藏的連結:很久以前這是個會被採用的方法,在白色的網頁背景打上白色的連結。但是Google爬蟲越來越聰明,早已找出破解的方法,所以不要再異想天開了。
  4. 低質量的連結目錄:避免無相關或是任意的連結出現,那樣會影響你的排名狀況。
  5. 過多的連結看起來很多餘,如果你把連結放在網頁最上方的欄位或是最下方,會看起來很多餘,也讓人不想點進去。
  6. 不要濫用客串回應:不要只在客串回應裡貼上連結,這樣的濫用會讓人造成反感。
  7. 自動工具:不要使用在各種網站上創建連結的自動化工具。例如:ScrapeBox。
  8. 個人連結網絡和個人部落格網絡:如果你所有的連結都是導向私人的網絡,Google可能會懲罰這種行為,甚至是全部拒絕索引。
  9. 連結交換:你可能曾經將網站連結和別人做連結交換,並且在你連接到之前他們不會接受你的連結。別傻了,這個方法不再能起作用。你有更多機會和方法可以更自然而且地獲得連結。

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