跨際數位行銷增加網頁自然流量

跨際數位行銷教你如何用網頁優化的方法來增加網站的自然流量!

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你有注意到嘛?為什麼網頁的自然流量變少了?有沒有什麼方法可以補救?我們現在就告訴你原因以及可以改變這個問題的方法

跨際數位行銷先幫你找出兩大問題!

問題一:演算方法改變所帶來的影響

自從2012年11月起,Google系統的演算法改變之後,似乎有不少的網站受害。有些網站的流量雖然不至於到負成長,但是可能也掉到剩下個位數的成長。就算再怎麼努力嘗試,好像也脫離不了痛苦的停滯期。

 

問題二:用戶生成內容的品質

這個問題同時也牽涉到第一個問題,現在絕大多數的網站都是可以由用戶生成內容(UGC),這代表著內容的品質是混和的且不大一致的。例如有些論壇性質的網站,大量的網路用戶可以在短時間內產出大量的內文,但是真正有意義的內文數量卻是少之又少。

 

跨際數位行銷教你如何做出反擊!

 

方法一:”合併” & “刪除”

這個方法的目的是為了把比較弱的URL轉換成為比較強的URL,然後利用一些被Google遺忘但是具有價值的資訊來提升使用者體驗。例如,我們不是在12年內對特定主題進行約20次討論,而是將這些討論中的許多內容合併為最強的2個或3個URL (每個大約20-30個評論),這樣可以帶來更好的用戶體驗,減少搜尋和跳離網站的次數。

這其中的改變包含了把一些文章和評論從比較弱的URL合併到比較強的URL,之後再把比較弱的URL刪除並且把它從網站地圖移除,最後在新增一個網頁重新導向比較強的URL就可以了!

跨際數位行銷反擊問題

方法二:內容優化團隊

跨際數位行銷提升SEO

這個方法的目的是為了確保網頁的內容都是高質量且已經被優化的,這樣才能達到搜尋引擎優化的效果。但是這要怎麼做到呢?別擔心,讓跨際數位行銷來教你。

  • 讓文章變得更長並且加入子標題,然後再加上更多相關聯的資訊,這樣一來瀏覽者就可以一目了然而且看到更多有用的資訊。
  • 更改關鍵字,讓搜尋者在搜引擎上可以更容易地找到你的網站並且獲取他想要的訊息。
  • 更改網址
  • 在文章中新增有關連性的圖片或試圖表,讓使用者在看文章的時候不會覺得過於乏味,適當的圖片和圖表也可以吸引更多的目光。
  • 在文章中加入有關連性的影片,影片向來是吸引網路使用者的一大因素,如果可以善用影片就可以替網站導入更多自然流量。

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