2018年必須嘗試的SEO策略

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跨際數位行銷有限公司先前幫大家做過”年中回顧:2018年目前SEO的5大趨勢”的趨勢解析。所以在了解這些趨勢之後,當然要制定出相對應的策略來應付。畢竟Google演算法每年都經過數次的更改,所以一成不變的策略是沒有辦法達到更好的SEO。想要有更好的SEO表現,就要嘗試新的SEO策略。

跨際數位行銷有限公司告訴你有哪些策略

策略一:優化語音搜尋

跨際數位行銷有限公司語音搜尋越來越普及

語音搜尋在網路搜尋當中的比例越來越高。根據網路的調查,語音搜尋大概佔據2016年20%的網路搜尋量。而2017年的語音搜尋量比例又更高了一些。由此可知,消費者使用語音搜尋的比例越來越高。也因此連帶影響了SEO的策略。

當消費者在使用語音搜尋功能時,他們口中說出的關鍵字會有別於手動輸入的關鍵字。所以你必須要讓你的關鍵字更趨於口語化,這樣才可以讓消費者在利用語音搜尋時更容易搜尋到你的網頁,也就能達到更好的SEO。

策略二:使用更多長尾關鍵字

雖說長尾關鍵字的點擊流量並不比簡短的關鍵字來的好,但是長尾關鍵字可以帶來更好的轉換率。這是因為長尾關鍵字通常比較精確,也不會容易和競爭對手使用到重複的長尾關鍵字。這樣一來,當消費者利用長尾關鍵字搜尋網頁時,你的網頁就可以比競爭對手的網頁更容易被搜尋到。所以使用更多的長尾關鍵字可以提升你的競爭力,也可以提升你搜尋引擎排名。

策略三:考量到行動裝置的趨勢

跨際數位行銷有限公司行動裝置友善是一大SEO的關鍵

最近幾年使用手機以及其他行動裝置的人數持續在攀升。行動裝置的出現也改變了人們對於網頁瀏覽的習慣。現在居多的人習慣用手機瀏覽網頁,而不是用電腦瀏覽網頁。而Google也意識到這個趨勢,所以Google的演算法將”行動裝置友善”列入了衡量SEO的排行當中。

如果你的網頁不能在行動裝置上面被瀏覽,你不只會失去大量的點擊率,還不能獲得好的SEO排名。所以在設計網頁的同時,不要忘記也要符合”行動裝置友善”的原則。這樣才能讓你的網頁被更多消費者瀏覽。

策略四:創造更多影片內容

跨際數位行銷有限公司影片更容易吸引消費者

現在越來越多人選擇觀看影片而非部落格文章或是圖片。這也就代表著影片正扮演著舉足輕重的角色。消費者在搜尋Google關鍵字之前可能會先到YouTube搜尋看看有沒有相關影片。例如:美妝消費者會觀看美妝YouTuber的試用以及開箱影片來決定是否購買該品牌。

所以如果你想替產品打廣告,在YouTube上傳產品的影片會是一個很好增加曝光度的方法。如果你想在部落格或是各大社群平台發表文章,你也可以在文章的最後附上影片的連結。尤其是在Facebook的貼文附上連結,因為Facebook的影片會有自動播放的功能。所以消費者會更容易看到你的影片,進而對產品產生興趣。

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